Keywords-image design, computer graphics, visual
communication
I.IMAGE DESIGN OF COMPUTER GRAPHICS
A.Introduction of the image design of Computer graphics
Computer graphics design not only can liberate
designer's hands, but also can make the designers thinking
full of elasticity. And it is not affected by skills box, nor
influenced by existing knowledge. In order to create more
unconscious, eccentric special work, computer graphics
design is bound to become a unique characteristic.
Computer graphics design refers to the use of computer
technology in the visual information including color
information, image information with the purpose of creation.
With the continuous development of computer technology,
the graphics design field gradually liberated the designer's
hands, and thus the brain thinking is more flexible and
makes full inspiration continuously produce.
The sophistication of the computer provides accuracy
and singular effect that the design and production of the
original staff cannot reach, also makes the person out of its
long art basic training, induction. Compared with the
traditional design, in terms of design and production,
computer graphics design has the characteristics of fast,
refined, quasi and beauty.
B.Design method and design skill in the computer graphics
Along with the progress and development of the times
and intrinsic demand of industry, we should fully realize the
contact between computer and design, which also makes
computer an important design tool for designing works,
expressing the designer's design concept and sharing with
the public. With the rapid development of information
globalization, the world cannot leave computer graphics
design, especially in the field of advertising, film and so on.
And, in the design process, designers can also use the
various tools of software to adjust the resolution of image
appropriately in order to give the audience a good visual
perception.
II.VISUAL COMMUNICATION DESIGN
A.Introduction of visual communication design
The so-called visual communication is setting visual
symbol as the information transmission channel, it is the use
of visual symbols for information exchange between human
and information sharing activities, and it is also a main way
for information dissemination mankind. And visual
communication design refers to the content of the design
has the function of visual communication.
Visual Communication Design is literally translated by
the English "Visual Communication Design", which refers
to a design using visualization to pass all kinds of
information. Many things (or products) have the
characteristics with visual symbols and meanings such as
the size, color, shape, material, function, knowing as the
content. They are expressed from individual to individual
and from individual to the group by appropriate media. It
includes the logo, fonts, graphics, symbols, and etc of the
message content, and is passed through radio, newspaper,
television, magazines and other forms of media.
B.Characteristics of visual communication design
The so-called graphic design has intimate relationship
with art and design. The essence of graphics is art suitable
for painting and drawing, its intent is to use pictures of
visibility to pass author’s point of view or some ideological
content to audience. This kind of visual image reflects
certain creative thinking, is also a way for human to use for
specific information in the form of visual image with a
particular form of language. From table 1 and chart 1 we
see the following 3 characteristics of the visual
communication design.
1 In visual communication design, the task of each
graphic design is based on a certain reason. The
transmission of graphics must be based on certain social
environment, specifically includes the political environment,
cultural atmosphere, and customs and so on.
2 In the design process, stylist plans to go out to the
basic content of graphics, determines the theme of graphics,
namely the core content of what he wants to convey.
Graphics and themes are connected with each other, theme
is the soul of graphics, and graphics is the carrier of theme.
Graphics expresses theme, its main function is to express
the theme. Initially the theme includes many uncertain
factors, such as theme expression forms of diversity, theme
audiences who have different preferences and the diversity
of visual elements on the subject and so on.
3 Graphic designs do not only require graphics to
imagine, but also is easy to understand. Only in this way
can the graphic design of the audiences be easy, and cause
corresponding purchase or produce the corresponding
reaction, finally achieve the purpose of graphic design.
III.THE SIMILARITY AND DIFFERENCE BETWEEN
COMPUTER GRAPHICS AND VISUAL
COMMUNICATION
A.The similarity between computer graphics and visual
communication
Firstly, they have the common area. In visual
communication design and computer graphics design major,
there are many parts cannot be clear divided and classified,
also can be sais as overlap, such as their basic course
training involving in color, the sketch, three composition
and other knowledge. Secondly, they have a common
language and way of thinking. Both of the two use the same
language and way of thinking. For example, cultural symbol
is used to communicate and create and regeneration; and
model and beauty all follow texture combination such as
dot, line, face, light, color and the principle of beauty;
thinking methods of design include training ideas and ways
of thinking; the history of its design is the same, its design
culture history, modern design trend and the evolution of
the design and creation method, etc. we can also see from
the table 2.
Table 2: the relationship of shopping thoughts and the design theme
The shopping desire of
customers
Advertisement design theme
70% 100%
50% 80%
10% 40%
B.Difference between computer graphics and visual
communication
They have different targeting tasks. The goal of visual
design is to find beauty, build an image of a good design
master dynamically generated by the media. However,
computer graphics design targets to be connected with the
dynamic and static model of 2-diamension and
3-diamension space. Moreover, their technology methods
are different. Visual communication design needs to learn
the core technology, also needs to attach great importance to
learning theory. Therefore, visual communication design is
relatively dull, tedious, but the computer graphics design is
relatively quite interesting.
IV.APPLICATION OF THE COMPUTER GRAPHICS
AND VISUAL COMMUNICATION
In markets or supermarkets, novel and special packaging
design can attract consumers’ attention. Therefore, video
and packing garments far cannot get rid of computer
graphics and visual communication design. Packaging
became an important means of implementation to use
values, both in the book covers or the production of various
kinds of print. In creative design, advertising and images
need the graphics on computer graphic processing. After
processing, they will bring various creative effects. It can be
said that a creative design is one of the branches in art