“We used to own only about 30% of the whole catalog for an artist, but with the studio we now own about half of them. The only rule of thumb is our experience,” Brown said. She knew that an artist’s success depended heavily or how active they were. A new artist that toured heavily and consistently could achieve 50% of their total sales at venues alone. “The rest just seems to come down to karma,” Brown thought. “One thing we’ve learned is that you can’t sell record before its time; the hard part is guessing whether or not it’s an artist’s time.”