It appears that bicycle usage and associated tourism activities has become a
popular travel mode together with the rising environmentalism and increasing awareness for
sustainable development. This research is aimed to syntegrate the study of demand and
supply of the bicycle tourism and through analyze different perspectives covering factors
which include cycling tourist, tourism industry, bicycle supply and manufacturing,
recreational environment, land use planning and tourism marketing to achieve the higher goal
to call for a combination of green industry and green mode that is applicable to be applied
across Taiwan. The research investigates the relationship between the development of
bicycles and tourist industry and follows with a case study in Kwanshan Town of Taitung
County where is a successful example. The case study examines its key successful elements
from its social, environmental, industrial and political aspects, then suggests a model for the
bicycle tourism development in other areas in Taiwan