The aim of the thesis is to discover whether Scandic Hotels is perceived as a leader in
Corporate Social Responsibility within the hospitality industry. First a definition of
CSR is created and the boundaries of research are given. Next the thesis looks into
competitive advantages; how are they created and what has Scandic Hotels done to
create a competitive advantage regarding CSR? Next an analysis of Scandic Hotels
brand is made, and what they have done in the past twenty years regarding CSR.
Finally the research focuses on how guests of Scandic Hotels perceive the company.