4. The Power of Leverage
Knowing the power of leverage will maximize your launch results. Leverage is defined as “the use of a small investment to gain a very high return”. Using this definition helps guide launch planners in evaluating the launch tactics that can most effectively achieve the launch goals and objectives. Even a small company with a limited budget can get great results through the power of leverage.
5. Priming the Pump
One of the biggest secrets to a winning launch is priming the pump. Priming the pump collectively defines the activities that are conducted to build excitement and create demand for your product before it is generally available to buyers. You can prime the pump no matter how large or small your company or the size of your budget. Start with:
Involving customer support – these guys are on the front lines. Take advantage of it.
Sales team – the sooner the better. Brief them early and give them the information they need to prime the pump in their territories.
Channel partners – include them early so they can educate their customers
Executives – they can be your biggest evangelists
Industry Analysts – brief them, get their feedback and keep them up-to-date on developments
Tying in an element of secrecy can certainly help with your Priming the Pump efforts. By giving a select few customers and partners an insight to what is coming, you give them currency. They will use that currency to help feed the frenzy and get more buyers excited.
- See more at: http://pragmaticmarketing.com//resources/6-secrets-of-a-winning-product-launch?p=2#sthash.BiAkRWd3.dpuf