The information centric nature of tourism industry makes it very critical for customersto access internet. The revolution of the Internet and information and communicationtechnologies is making the Electronic media an integral part of tourism and it helps andallows tourists plan or customise their plans accordingly through internet applicationsoffered by the tourism players. At present more travel is sold over the Internet than anyother consumer product. The Internet has become the most appropriate channel for sellingtravel as it brings a wider network of suppliers and a widely disseminated customer groupstogether into a centralized market place.