The eastern conservatory became the new residence of The Why Factory. Surrounded by the glass and steel structure of Eekhout and the original facades of the monumental building, the institute clearly distinguishes itself by its bright orange color. This strong color was chosen to emphasis the independent status of The Why Factory within the TU Delft. For the Netherlands this is a relatively new experiment, but it has already proven itself abroad: the Media Lab for instance became a very respected independent institute within the walls and organization of the MIT (Massachusetts Institute of Technology). Because the wooden construction of the Tribune which accommodates the office and meeting rooms, is painted in the same color, the institute becomes one element within the space.