For the study, it was revealed above referring the main confinement of this research is about the size of sampling. As a result of distinctive difference in age or buying behavior, it is difficult to makes sample size has abundant details and avoid similar characteristic. Besides, the proportion of samples represents the minority online consumers as well as distribution in many ways but with limited time and resources, the data even harder to reflect most accurate impacts of visual merchandise. Thus in the event of future research about visual merchandise, author advised to do not only employ various sampling mechanism and should including quota sampling to select differences sample. Not only that, it should has more time and resources to collect better volume of data as well as sample size. Generally, this would lead future researches to the most accurate results.
For online clothing website, this research main findings can assist them to appraising the functional of visual merchandise affect to consumer behavior and attitude. In brand management perspective, visual merchandise helps enterprise attract new consumers and makes return-purchase (Deloitte, 2011). In this research determined that visual merchandise could not affect much to consumers loyalty which mean they will change the behavior when they have the new website with more beautiful design and create better shopping experience. However, advising that development of visual merchandise should be a concern of any apparel websites because in online environment, eye-catching products will get more attention than anything else.