What's in and what's on its way out of British shopping baskets, according to the Waitrose consumer trends report 2015?
Out
White granulated sugar: Families consider sugar to be the "new fat"
Traditional 75cl wine bottles: Sales of individual-sized wine bottles were up by over 25%. Meanwhile, larger-than-average bottles were also favoured by people looking to give wine as a gift
Soya milk: Supplanted by other dairy alternatives, as part of various healthy eating drives
In
Date nectar and maple syrup: These are naturally sweet foods, which one needs less of because they have added flavour
Pre-chopped frozen fruit: Boosted by the juicing trend, as more Britons buy personal blenders
Cacao bars: Sales have soared by 37%
Medjool dates: A sales increase of 16%, along with the boost to cacao bars, is attributed to endorsements by Telegraph columnist Ella Woodward
Courgettes: The vegetable can be made into courgetti, a pasta alternative favoured by people on various diet regimes
Almond milk, bone broth and coconut products: Their rising popularity is also down to the recommendations of health gurus