• Responsible for developing and driving communications strategy to widen communication channels and media relations
• Initiate and implement strong and effective PR activity for TOA Group to secure media coverage and increase brand awareness
• Responsible for generate and oversee news, media and press release, news clipping and activity information
• Researching, writing and distributing press releases to targeted media and analyzing media coverage
• Work closely with all Media Channels, Advertising Agency and Event team to Maximize brand message in all aspect
• Build strong relationships with media and press
• CSR activities experienced in the past will be considered.