Working closely with the distributor or sub-distributor is the key factor to ensure
success in the Vietnamese market. Promotions in the form of supporting wine
competitions, wine dinners, wine and cheese events, seminars, workshops,
working with food and beverage celebrities and actively supporting Vietnamese
Association of Sommeliers&Bartenders help to increase exposure, awareness
and can be used to highlight the uniqueness of Chilean wines. These
promotional activities also help form closer relationships with the distributors and
sell more wines to consumers. Trips to Chile for distributors who are able to
reach targets set are common to enable the distributor/sub distributor to better
understand your product and help to commit them to promoting your product over
other brands.