Based on the value analysis, value creation, and value delivery framework depicted in this article, we present a process model for value orchestration in business and industrial markets (Fig. 2). Founded upon the resource-based view of the firm, we contend that resources are instrumental to value creation based upon the development of competitive advantages (Ireland, Hitt, & Sirmon, 2003). However, the mere possession of resources is a first principle and so managers need to accumulate, combine and exploit their resource base in order to realize value (Sirmon, Hitt, & Ireland, 2007). In the following section, we overlay this managerial process of resource management (presented as three managerial resource activities—structuring, bundling, and leveraging) upon the value analysis, value creation, and value delivery framework in a bid to articulate a series of managerial prescriptions for value creation.