Data collection involved four sets of measures, five groups of respondents, and two groups of organizations. Table 1 summarizes information on data collection. The four types of measures included(1) three forms of corporate image, used to test agreement among various external groups in perceptions of image and also to measure relationships among corporate and recruitment images; (2) one form of recruitment image, use to test agreement between corporate and recruitment image of organizations;(3) two of image; and (4) two forms of the probability of responding (continuing the application process), which were the dependent measures of the study and were correlated with various image measures. The five groups of respondents were juniors and seniors at the University of Georgia. Essentially, the juniors provided information about image of the organization, and the seniors, all of whom were in the job search process, supplied information about the probability of continuing the application process. A sample of 26 Fortune 500 companies and another sample of 13 firms that placed recruitment advertisements in the College Placement Council Annual were used. The former allowed for testing agreement in perceptions of corporate image among external groups. The latter, because of the recruitment advertisements, allowed for examining the relationships among corporate image, recruitment image, and probability of continuing the application process.