According to Portugal researched that Western societies are witnessing the rebirth and reinvention of health tourism founded on new ideologies, concepts, spaces and services mostly dominated by the desire for wellbeing expressed by the spa ideal.
This is the affirmation of a new reality which, considering its growing role in present-day society, requires research, especially regarding demand, motivation and profile.
Based on doctoral research in tourism, leisure and culture entitled The New Spaces for Leisure, Tourism and Health in Portugal