, there is a dire need for a well-thought out public policy that requires broadcasters to serve the educational and
informational needs of preschool children, especially those of socioeconomically disadvantaged groups. At the same time, there is a
continuing need for age-specific programming that will interest and teach children in preschool ages and beyond. The findings of
the present study provide support for the potential powerful role of nonformal education, in particular television, in promoting
cognitive development