Furthermore, it is in the interest of business to be mindful of employees who may be expecting far more than salary and benefits from their employer. Today's businesses ought to discover ways to engage with employees' to increase their loyalty (Bhattacharya et al., 2008). For instance, employers could identify segment-specific needs for their human resources in the same way that they use "benefit segmentation" to target customers (Moroko and Uncles, 2009). Many businesses are striving to differentiate themselves by looking after the human element (Porter and Kramer, 2006). Very often, the focus is to improve the human resources' competencies by organizing continuous professional development and on-the-job training sessions and courses to all employees (McKenzie and Woodruff, 2013). Relevant courses may obviously help to improve the businesses' performance levels. Evidently, considerable financial and human resources are being devoted to train employees to perform at the required service levels. The larger businesses are often delivering education and training programmed about their environmental awareness and sustainable development practices along other operational courses and training.