Accessibility addresses the question, “How easy is it for customers to work with the company during and after the sale?” Accessibility translates into sales people, distribution centers, customer service departments, etc. If accessibility is 75%, then 75% of customers find it easy to work with the company, and 25% have problems ranging from getting through to a salesman to taking delivery. Capstone® requires two products in a segment to reach 100% accessibility. With a single product, companies can reach 75% accessibility. This constraint is relaxed if the Advanced Marketing module is switched on, in which case teams are given direct access to their distribution channel budgets. Like Awareness, Accessibility affects the Customer Survey score. Products are evaluated on a scale of 0 to 100 on the four buying criteria – price, positioning, age, and reliability. A perfect product scores 100. If accessibility is 100%, the product keeps all 100 points. But as accessibility falls, so does the product score. At 0% accessibility, the product score is down to 50 points. At 75% accessibility, an otherwise perfect product would score 87.5.