Collecting data on satisfaction levels using post-purchase approach has proven reliable in the past (Kozak, 2001a). This approach was also adopted owing to the difficulty of obtaining data on tourist satisfaction prior to travel (Song et al., 2012). Tourists who had purchased tourism products in the two sectors of attractions and hotels in Hong Kong were voluntarily asked to participate. Due to their popularity, attractions linked to the current study include the Hong Kong Disneyland Resort, the Ocean Park Hong Kong, the Victoria Peak, and the Ngong Ping 360. In terms of the hotels, although the authors did not ask such specific questions like price range, the range of the hotels cover high tariff, medium tariff and guest houses.