National airlines are facing severe competition ....
1.From a new generation of cheaper rivals. By cutting their costs and offering cheap fares, budget airlines have caught up ,and in some cases overtaken, National carriers in reputation and popularity. Overstaffed and inefficient nationnal carriers find it hard to comp verbete .....
2.and regularly appoint new managers to turn them around. These new managers come up with ideas to turn the airlines into more efficient and comp etitive ..... 3.Operations.Even so, they usually make enormous losses. Such rivalry is good for cobsumers, but price-cutting means that some well-known national carriers may not survive. They will become obsolete unless they switch to the practices of their low cost comp petitor ...
4. This will mean improving their comp etitiveness..5 and diversifying into other services .