The success of this new ontology, and standardisation work in general, depends on the
users’ willingness to commit to the standard and devote the necessary resources (Gulla
et al., 2006). If people do not find it worthwhile to take the effort to follow the new
terminology, it will be difficult to develop the necessary support. Therefore, intelligent
ontology-driven applications must demonstrate the benefits of the new technology and
convince the users that the additional sophistication pays off (Strasunskas &
Tomasgard, 2010).