urpose: To say who you are, and what, where and why you want to study. To gain admission to a university.
Introduction: Introduce yourself, and the purpose of the essay.
Body: State your objectives and what you want to accomplish. Explain why the university meets these aims. Provide the evidence to support your assertions.
Conclusion: Summarize your objectives explaining how the evidence confirms the suitability of the institution to your goals.
Language: Active tenses and accuracy.
Other considerations: The university may ask a specific question. If they do, make sure you answer it. The organization of your essay and the quality of your writing are just as important as the content