Abstract
Corporate social responsibility has received an increasing amount of attention from practitioners and scholars alike in recent
years. However, very little is known about whether or how corporate social responsibility affects employees. Because employees are
primary stakeholders who directly contribute to the success of the company, understanding employee reactions to corporate social
responsibility may help answer lingering questions about the potential effects of corporate social responsibility on firms as well as
illuminate some of the processes responsible for them. To begin our chapter, we provide a brief history of scholarship on corporate
social responsibility and highlight some of the major challenges researchers in this area currently face. We then discuss why
corporate social responsibility may represent a special opportunity to influence employees’ general impression of their company.
Next, we identify four distinct paths through which corporate social responsibility may affect employees’ relationship with their
company that correspond to four universal psychological needs: security, self-esteem, belongingness, and a meaningful existence.
Finally, we offer an agenda for micro-level research on corporate social responsibility.
# 2012 Elsevier Ltd. All rights reserved.
AbstractCorporate social responsibility has received an increasing amount of attention from practitioners and scholars alike in recentyears. However, very little is known about whether or how corporate social responsibility affects employees. Because employees areprimary stakeholders who directly contribute to the success of the company, understanding employee reactions to corporate socialresponsibility may help answer lingering questions about the potential effects of corporate social responsibility on firms as well asilluminate some of the processes responsible for them. To begin our chapter, we provide a brief history of scholarship on corporatesocial responsibility and highlight some of the major challenges researchers in this area currently face. We then discuss whycorporate social responsibility may represent a special opportunity to influence employees’ general impression of their company.Next, we identify four distinct paths through which corporate social responsibility may affect employees’ relationship with theircompany that correspond to four universal psychological needs: security, self-esteem, belongingness, and a meaningful existence.Finally, we offer an agenda for micro-level research on corporate social responsibility.# 2012 Elsevier Ltd. All rights reserved.
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