Invigorating the local economy by expanding the needs for domestic tourism
By building the emotional appeal of a Korean holiday under the “Corner to Corner in
Korea” campaign, and by encouraging the use of stockpiled annual leave, the MCST has
worked on raising the awareness, knowledge and desire of Koreans to travel within Korea,
thereby increasing the value of domestic tourism. The ministry also introduced the Korea
Pass (Box 4.14), an all-in-one travel card that can be used to pay for accommodation,
entrance fees for tourism attractions and shopping purchases.