People of Asian countries are obsessed with lighter skin tone. And with lighter skin coming more and more into demand, people prefer buying the very technique of fairness captured in to the bottle. The very promises of these creams are removal of unwanted spots, and a lighter and alluring skin if and only if, these creams are applied regularly. Not all of them do what they quote. It is upon the ingredients and the amounts of the same that decides the tone that a person gets. Also it also depends upon the skin type on which the cream is being applied. Certainly the textures of skins are different in Arab countries than that of people in US and those of people in India.