6. Actively respect your audience.
A playwright friend of mine commented on an actor’s performance: “You could tell she didn’t like the character that she was playing. And you’ve always got to find something to love about who you’re playing to make it real.” Same goes for your audience. You won’t always be presenting or pitching to your tribe, to people you “like”—find the common ground and put your love there.
7. Never, ever admit to fatigue.
I heard a very popular author open his talk, to a packed theatre, with “I’m quite tired, I’ve been on the road for a few days.” Instant downer. It made us feel guilty for keeping him up past his bedtime, or ticked that we spent $50 to hear a jet-lagged psychologist. I’ve done gigs on two hours of sleep, in the middle of a professional tragedy, stoned on Sinutab. You get up there and you SMILE, no matter what. You can collapse when you get off stage.
8. Stay in the lead as long as you’re on stage.
A few weeks ago I was speaking to a ballroom of university business students at The Four Seasons Hotel. As I was leaving the stage, a woman at the back of the room raised her hand. I’d just handed back my mic, but I gestured to take her question. She proceeded to tell me that I was dressed like a slob and not setting a good example to the students about personal branding. Not kidding. (And I looked HOT, BTW.) You could have heard a pin drop. Heckled! First time for everything.
“And how have you come to be here tonight?” I asked her. I figured she sneaked in. She mumbled something about being a mentor, and then she made a dash for the door, carrying her various tattered shopping bags. “Well,” I said to the stunned audience. “Now you have an example of what elegant is and what elegant isn’t. And that’s branding.” I didn’t exhale until I got in my car.