The Zoostorm brand is owned by CMS Computers and is recognized by GFK as the 3rd largest desktop computer manufacturer in the UK. However, they’re not very famous amongst their prospective consumers. And therein lies our brief. Oakbase have embarked on a programme of leveraging all marketing disciplines and channels to address that issue. This has been done utitilising our proprietary brand tool, our strategic thinking and planning, and is being deployed through a multi-channel and multi-discipline strategy.