Consumer Businesses
Proudly serving more than 100 million clients in 40 countries, Citi's Global Consumer Banking business is among the largest retail banks in the world. Primarily known as Citibank and strategically centered in the world's top cities, Global Consumer Banking uses its deep footprint to deliver a consistent and enhanced client-centric banking experience. Global Consumer Banking accounted for nearly 40 percent of total deposits and 50 percent of total revenues within Citicorp in 2011.
Global Consumer Banking consists of five primary business units - Retail Banking, Citi Branded Cards, CitiMortgage, Citi Primarily known as Citibank and centered in the world's top cities, Citi's network of global retail banks consists of more than 4,600 branches across the globe and holds deposits exceeding $300 billion. Citibank offers Checking and Savings accounts, Small Business and Wealth Management among our financial services. In 2011, we opened state-of-the-art digitized Citi Smart Retail Banking branches in Washington, D.C., New York, Tokyo and Busan, South Korea, and continued renovating our entire branch network. We also opened innovative sales and service centers in Moscow and St. Petersburg and Citi Express modules – 24-hour service units – in Colombia. Branch openings in three new cities in China expanded our presence in the country to 13 cities.
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