As a third area of research, we propose that strategy and IS researchers investigate computer-aided
design (CAD) that assists in the process of designing business models and other strategic notions,
similarly to how decision support systems (DSS) have been designed, developed, and used for
decision making (Taylor et al., 2010). Such CAD or “design” support systems (DgSS) should aim to
assist a person or a team in the task of conceptualizing and conceiving strategic objects.