CP ALL wants to understand the customer behavior to eating vegetarian during Vegetarian Festival. To study the reasons that customers do not purchase vegetarian foods at 7-ELEVEN shop. To study the customers attitude towards vegetarian foods that is sold in 7-ELEVEN shop. To study the opportunities and treats to selling vegetarian foods in Vegetarian Festival.
Jupiter MR Solutions conducted 2 focus groups with both men and women that eating vegetarian during vegetarian festival and as users 7-ELEVEN shop at least 2 times a week. Research findings were customers like to buy vegetarian food from the street food stall rather than buy from 7-ELEVEN shop because delicious, fresh cooking and have a variety of menu.