Abstract:
This research aims to study the general information on the spa marketing strategies results of of The used research was 45 Thai spa operators in Bangkok. it used questionnaire as the tool for collecting information. The research results found most operators had been in business between 3-4 years. 33-70 percent. There had Thai customers about 42 and customers strategy were about foreign physical of the spa to give priority the to provide diversity. Th characteristics were the atmosphere inside shop and the basic equipment. The service and efficiency, of on the therapy was hospitality, the reception was speed suitably the marketing promotion was advertising via the Web site, and the price was set corresponding to the service quality