Circulation for The Wall Street Journal print version is 2 million, whereas wsj.com receives
175,000 unique visitors per day and has 768,000 paid subscriptions. It is interesting to note that The Wall Street Journal is the only newspaper to require a subscription to view its online content. The Wall Street Journal targets influential business readers as its primary audience. Sixty percent of the print newspaper's readers and 54 percent of its online readers are employed as top management. The average household income is $191,000 and net worth is $2.1 million. Net worth for online readers is
$1.6 million. The company charges a subscription fee of $119 per year for the print version and $103 per year for its online content. This paper also offers a bundled package with both print and online content for $ 140 per year. Single copies of the weekday print version cost $1 and the weekend print version costs $1.50.