Advertising Agencies: Organizations and Brands
Understanding the term organization is key Umbrella corporations/holding companies have one or more core advertising agencies Each organization' has units specializing in direct marketing, marketing services, public relations, or research
Individual agencies are considered brands Full service brands create advertising, and provide services such as market research, media buying, and direct marketing
Advertising Agencies: Organizations and Brands Understanding the term organization is key Umbrella corporations/holding companies have one or more core advertising agencies Each organization' has units specializing in direct marketing, marketing services, public relations, or research Individual agencies are considered brands Full service brands create advertising, and provide services such as market research, media buying, and direct marketing
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