This study aims to investigate The competitive Strategy of the Business Franchise Drink Cha Payom Tha Sala district in Nakhon Si Thammarat. The population of the Study who operates a franchise of Cha Payom in Tha Sala district. Nakhon Si Thammarat Data collected by secondary sources and uses in-depth interviews and data were analyzed using models Diamond Model, SWOT Analysis.
The study found that The competitive Strategy of the Business Franchise Drink Cha Payom Tha Sala District in Nakhon Si Thammarat. Will look to focus on the competitiveness of the Service and Promotion. Found that various strategies are no different from the analysis because franchise Drink Cha Payom. Will get the right to sell Products under the same brand and have the same rights that the company delivers. Such has been the product at the same price across the country. Welfare recipients alike, etc. This is because buying a franchise. Is to buy the business in exchange for the freedom of operation. Franchisee must operate according to the vendor franchise set. Seller franchisees will tell you how to serve it to the buyer of the franchise, which can be made only to the extent specified otherwise.