The Mango concept is one of the key pillars to the commercial success and to Mango’s
international prestige. This includes the product and unifies the characteristics of selfdesign,
quality and image. All of this is possible thanks to the fact that the company
integrates the whole production process4
enabling the development of a well-defined
designer product, in its own style. This, along with single model production
standardization (constant quality, the same caracteristics etc.) has allowed the
company to transmit a unique brand concept throughout the world, a simple, dynamic
and urban image in which the trends in present fashion are reflected. In order to
recreate this atmosphere it has been helped by its own team of shopwindow
designers, coordinators and supervisors, who ensure that all retail outlets (both their
own and franchise-holders) share the same surroundings and image.