P&G’s Connect 1 Develop is a web-based interface that connects the company’s
internal-innovation capability with the distributed knowledge in the global community.
From that external community, researchers, entrepreneurs, and consumers can submit
ideas that might solve some of P&G’s toughest innovation challenges. The C 1 D model
is based on the realization that innovation was increasingly coming from small entrepreneurial
ventures and even from individuals. Universities also became much more proactive
in commercializing their inventions. The Internet now enables access to widely distributed
knowledge from around the globe.
External collaborations fostered through the worldwide Connect 1 Develop network
now play a role in roughly 50 percent of P&G’s new products, up from about 15 percent
in 2000. Successful product innovations that resulted from P&G’s open innovation model
include “Pringles meets Print” (sold for $1.5 billion in 2011), Mr. Clean Magic Eraser,
Swiffer Dusters, Crest SpinBrush, and Olay Regenerist.
P&G’s Connect 1 Develop is a web-based interface that connects the company’sinternal-innovation capability with the distributed knowledge in the global community.From that external community, researchers, entrepreneurs, and consumers can submitideas that might solve some of P&G’s toughest innovation challenges. The C 1 D modelis based on the realization that innovation was increasingly coming from small entrepreneurialventures and even from individuals. Universities also became much more proactivein commercializing their inventions. The Internet now enables access to widely distributedknowledge from around the globe.External collaborations fostered through the worldwide Connect 1 Develop networknow play a role in roughly 50 percent of P&G’s new products, up from about 15 percentin 2000. Successful product innovations that resulted from P&G’s open innovation modelinclude “Pringles meets Print” (sold for $1.5 billion in 2011), Mr. Clean Magic Eraser,Swiffer Dusters, Crest SpinBrush, and Olay Regenerist.
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