HEINEKEN is not only the producer of strong beer brands, but is also a catering supplier for beverages, ranging from beer up to and including wine, and for dairy products, up to and including food and non-food. In addition, HEINEKEN is a partner who thinks along with you with the aim of obtaining more business from catering establishments. For example, the Good Draft (Goed Getapt) programme, which has already trained many entrepreneurs and their staff, with tangible results in quality improvement and more yield from the overall range of products. This programme has recently been extended to include training courses in the categories of special beers, soft drinks, wine, spirits, and coffee & tea. In the field of product innovation and new concepts, HEINEKEN keeps a close eye on developments and trends in the catering market. Examples of this are the introduction of a new category of cider with the Jillz, Strongbow Gold and Bazar brands, and a completely new total concept for coffee and tea.
HEINEKEN is not only the producer of strong beer brands, but is also a catering supplier for beverages, ranging from beer up to and including wine, and for dairy products, up to and including food and non-food. In addition, HEINEKEN is a partner who thinks along with you with the aim of obtaining more business from catering establishments. For example, the Good Draft (Goed Getapt) programme, which has already trained many entrepreneurs and their staff, with tangible results in quality improvement and more yield from the overall range of products. This programme has recently been extended to include training courses in the categories of special beers, soft drinks, wine, spirits, and coffee & tea. In the field of product innovation and new concepts, HEINEKEN keeps a close eye on developments and trends in the catering market. Examples of this are the introduction of a new category of cider with the Jillz, Strongbow Gold and Bazar brands, and a completely new total concept for coffee and tea.
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