The differences between sales and Market orientation
First, sales oriented firm focus on their own needs, market-oriented firms focus on customers' needs and preferences. Second, sales oriented companies consider themselves to be deliverers of goods and services, whereas market oriented companies view themselves as satisfiers of customers. Third, sales oriented firms direct their products to everyone, market-oriented firms aim at specific segments of the population. Fourth,although the primary goal of both type of firms is profits, sales oriented business pursue maximum sales volumes through intensive promotion, whereas market oriented business pursue customer satisfaction through coordinated activities.
The differences between sales and Market orientation First, sales oriented firm focus on their own needs, market-oriented firms focus on customers' needs and preferences. Second, sales oriented companies consider themselves to be deliverers of goods and services, whereas market oriented companies view themselves as satisfiers of customers. Third, sales oriented firms direct their products to everyone, market-oriented firms aim at specific segments of the population. Fourth,although the primary goal of both type of firms is profits, sales oriented business pursue maximum sales volumes through intensive promotion, whereas market oriented business pursue customer satisfaction through coordinated activities.
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