At the same time, in reaction to the perceived impersonality of mass production, an alternative group of artist-designers who were interested in keeping alive the time-honored practices of hand-working traditional materials emerged during the 1960s. Their one-of-a-kind objects, made with tour-de-force virtuosity, helped elevate design to the status of art.
By the mid-1970s, a radically transformed "modern design" expressed itself through a variety of idioms. There was a style for virtually every taste, from the bold forms and colors of Op Art—inspired supergraphics to the refinement of Studio Movement handcraftsmanship to the pared-down industrial aesthetics of High Tech.
At the same time, in reaction to the perceived impersonality of mass production, an alternative group of artist-designers who were interested in keeping alive the time-honored practices of hand-working traditional materials emerged during the 1960s. Their one-of-a-kind objects, made with tour-de-force virtuosity, helped elevate design to the status of art.By the mid-1970s, a radically transformed "modern design" expressed itself through a variety of idioms. There was a style for virtually every taste, from the bold forms and colors of Op Art—inspired supergraphics to the refinement of Studio Movement handcraftsmanship to the pared-down industrial aesthetics of High Tech.
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