- Consumer demand for environmentally safe products and packages is high.
- Public opinion demanding that firms conduct business in ways that preserve the natural environment is strong.
- Environmental advocacy groups are expanding rapidly .
- Government regulations are changing rapidly and becoming more complex.
- More lenders are examining the environmental liabilities of businesses seeking loans.
- Many consumers, suppliers, distributors, and investors shun doing business with environmentally weak firms.
- Liability suits and fines against firms having environmental problems are on the rise.