University Campus Groups: Student groups are gaining strength and becoming a larger presence on university campuses across America. For example, an article stated that the University of Connecticut decided to allow students with protest signs to attend athletic events only after the school was approached by a student organization requesting this measure. If Nike cannot reconcile its differences with student groups, it will face more and more threats to its reputation as these groups gain more and more of a following on campuses.
Competition: According to various Web sites, Nike competes with Converse, Fila, Adidas, New Balance, and Reebok. Nike currently dominates the market, but these companies pose a potential threat to its reputation. If Nike cannot stay one step ahead of these companies in terms of product design and customer satisfaction the corporation could flounder. Reebok, for instance, has already taken over Nike’s contracts with the WNBA and the NFL.
Industry Trends: In the past, Nike has been unable to keep up with changes in the industry. According to a report concerning Nike’s weaknesses, the corporation was one of the last athletic footwear companies to move into e-commerce and was late recognizing other trends in the market. Nike can ill afford to be viewed as a complacent company and cannot let this threaten its reputation.
University Campus Groups: Student groups are gaining strength and becoming a larger presence on university campuses across America. For example, an article stated that the University of Connecticut decided to allow students with protest signs to attend athletic events only after the school was approached by a student organization requesting this measure. If Nike cannot reconcile its differences with student groups, it will face more and more threats to its reputation as these groups gain more and more of a following on campuses.
Competition: According to various Web sites, Nike competes with Converse, Fila, Adidas, New Balance, and Reebok. Nike currently dominates the market, but these companies pose a potential threat to its reputation. If Nike cannot stay one step ahead of these companies in terms of product design and customer satisfaction the corporation could flounder. Reebok, for instance, has already taken over Nike’s contracts with the WNBA and the NFL.
Industry Trends: In the past, Nike has been unable to keep up with changes in the industry. According to a report concerning Nike’s weaknesses, the corporation was one of the last athletic footwear companies to move into e-commerce and was late recognizing other trends in the market. Nike can ill afford to be viewed as a complacent company and cannot let this threaten its reputation.
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