It can be concluded that event tourism studies and
related research are still in the early stage of development
and there is great scope for theoretical advances. Reviewing
the literature on events, Formica (1998) identified
economics or financial impacts, followed by marketing,
profiles of events, sponsorship, management and trends/
forecasts as the most frequent topics in the journals
Festival Management and Event Tourism plus three
leading tourism journals. He argued that the emerging
event management field needed more theoretical development,
and hence more sophisticated and multiple research
methods.
Similarly, an assessment by Getz (2000a, 2000b), from a
detailed analysis of articles only in Festival Management
and Event Tourism (later Event Management), also
concluded that the most frequently studied topics were
economic development and impacts, then sponsorship and
event marketing from the corporate perspective, other
management topics, and general marketing including