web sites serve different functions for consumers: Some
consumers may use the sites for both information search and purchase, and some may
use them only for information search about products they buy elsewhere. Either way
may give a retailer opportunities to attract customers if the retailer operates both
internet and non-internet channels; however, although the data imply pervasive loyalty
intentions among the research participants with respect to their favorite clothing web
sites, caution is needed in inferring loyalty from the data on non-internet channels