more and more people are moving toward digital camera and films camera are now seen as old fashion.
People can now stores their pictures into the computer or digital album and the traditional album is now seen as out of fashion.
People are much more educated and are able to take and print the picture themselves or store them digitally.
The firm’s retail network was a depreciating asset as consumers’ own home-based computer, email and print capabilities increased.
There is no more the need to send pictures through the post as sending them digitally is quicker.
Buyers have become more accustomed to buying technology-based products that contain several features such as digital cameras and photo-capable cell phones