As of December 31, 2009, Rosetta Stone offered the language-learning market 31 languages from which to choose.
Six languages were available in up to five levels of proficiency.
Nineteen languages were available in up to three levels. Six languages were available in only one level of proficiency.
The company’s language offerings are listed in Exhibit 1, which also shows the available levels and software versions.
Each level provided approximately 40 hours of the target language broken down into units, lessons, and activities.
Rosetta Stone offered four different editions of its language offerings:
personal, enterprise, classroom, and home school.
Exhibit 2 lists the intended market for each edition and provides descriptions of any special features.