Sales Promotional Tools
Sales Promotion
An inclusive term for any promotional technique other than personal selling or advertising that stimulates the purchase of a particular product or service.
Used in combination with personal selling and advertising.
Specialties
Tangible and enduring functional items of worth distributed personally to recipients that serve as reminders of the firm.
Pens, key chains, magnets, and clothing imprinted with the name, logo, or slogan of the firm.