The Brewing Division accounted for 84% of Coors's revenues in 1985, and over 100% of
its operating income. Although Coors had diversified into several businesses, including porcelain,
food products, biotechnology, oil and gas, and health systems, Chairman Bill Coors acknowledged
that for the foreseeable future, the company's fortunes were tied to brewing.
The Brewing Division accounted for 84% of Coors's revenues in 1985, and over 100% ofits operating income. Although Coors had diversified into several businesses, including porcelain,food products, biotechnology, oil and gas, and health systems, Chairman Bill Coors acknowledgedthat for the foreseeable future, the company's fortunes were tied to brewing.
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