To become an expert in presenting clinical studies, you must know your clinical studies inside and out, as well as understand the relevance of the study to your HCPs’ clinical practice—presenting non-relevant information diminishes your value in the eyes of your HCPs.
Pre-Call Planning is also critical to successfully presenting a clinical study to your HCP. It is important to follow the Effective Engagement Skills Model to have successful discussions
with your HCPs when using clinical studies in the field.