4. Marketing in now more data-based. When a client blows US$10 million on a local TV ad campaign, does it know exactly how many people watched his ad? Out of those who did see the ad, how many of them actually remembered it was all about? And of those who did manage to remember what it was about, how many answered the call to action?
5. More widespread internet use. Thanks to the worldwide web, your customers can check out what they want anytime they feel like it. Conversely, it also means that your business can also exist outside your regular business hours, and therefore have the opportunity to keep selling