It created the Penguin
NAVI, an augmented reality app, which uses
penguins to guide visitors to the aquarium’s
gates. Smartphone users can download this
app from a QR code. The users then simply follow penguins on their smartphone screen.
With this information and communication
technology (ICT) application, Sunshine
Aquarium’s attendance increased 152% in a
month! This app successfully enamors
humans by cute animals preventing them
from looking anywhere else in Tokyo where
there are thousands things to do no doubt.
How about you? No matter you are a
Tokyoer or a visitor, would you intend to
pay a visit to Sunshine Aquarium with the
penguins when you are or plan to travel in
Japan and even recommend it to others?