In 2010, the Mae Tha CSA was born. Initially, it only served consumers outside of Chiang Mai, close to the Mae Tha community, but it didn’t take long for the farmers to set their sights on Chiang Mai. Soon after its launch, Jeff Rutherford, an American environmental consultant in Thailand heard about the Mae Tha CSA and their desire to connect with consumers in Chiang Mai. Jeff, who was studying the feasibility of CSA, runs an experimental organic farm, Fair Earth Farm. He and his Thai wife, Sarah, immediately jumped in to help, serving as liaison between the farmers and the consumers and helping market the CSA.